Our Mission
At Eleanor, we are on a mission to bring back the grace and sophistication of classic fashion—an ode to old money style that never goes out of fashion. We believe in the power of simplicity, quality, and the understated luxury of refined elegance. Our collection is designed for the modern woman who wants to make an impression, not through trends, but through her impeccable sense of style.
Our Story
It all began with an Instagram page, @oldmoneyfashion, where I, Eleanor, shared my passion for classic fashion and the elegance that defines it. What started as a simple idea has now grown into a thriving community of thousands, and later, hundreds of thousands of followers who share in the vision of dressing with purpose and grace.
The overwhelming response showed me there was a need for a brand that celebrates elegance without compromise. So, Eleanor was born—offering a curated collection of fashion that embodies the luxury of yesteryear, reimagined for the modern world.
Handmade in Estonia
Each piece in our collection is designed and handcrafted in Estonia with the utmost care and attention to detail. Our artisans bring years of experience to each creation, ensuring that every item is of the highest quality. We take pride in supporting local craftsmanship while delivering pieces that are not only luxurious but also built to last.
For the Elegant Woman
Our ideal customers are sophisticated, professional women with a hint of femininity who appreciate timeless style over fleeting trends. Whether you're looking for something for a work event, a night out, or simply to elevate your everyday wardrobe, Eleanor’s creations are designed to make you feel as though you’ve stepped into an era where elegance was paramount.